When we think of the words “babe vibes,” we think of an arrangement by cville BLOOMS. And lately, we’ve been crushing hard on the blooms by the babe Della Bennett. From succulents to billy balls, bouquets large and small, her blooms have been filling the shop with Spring cheer.
This weekend, get your cville BLOOMS floral fix! From the Charlottesville City Market to FleaVILLE at Lee Park, as you make your way down 1st street, stop by Darling for a special pop up shop with cville BLOOMS! Featuring fresh Grab & Go flowers AND a terrarium bar from 10-2, or while supplies last.
In the meantime, meet the babe behind the blooms.
Q&A with Della Bennett
Tell us a little about yourself. Where are you from? If not the Charlottesville area, what brought you here?
I was born & raised out in rural Fluvanna County. It was there that I developed a deep relationship with nature and all of its beauty – particularly flowers and plants. My mom & dad have been gardening since before I was born and continue to make their home a lush & inspiring environment. I moved away for college and then headed down to Charleston, SC where I continued to be inspired by the local beauty … and let’s be honest, goof off on the beach for a bit. Then right back to Charlottesville a few years later to get real and grow a business!
As a local artisan, describe what you do in town.
I own cville BLOOMS – a local floral & plant design company. I offer custom flower arrangements, live gifts, hands-on workshops, and full wedding & event floral services. I love doing pop-up workshops all over Charlottesville and connecting with other creatives & business owners.
Describe cville BLOOMS in 10 words or less.
Blooming stories dipped in green topped with those positive V I B E S
It’s story time. Talk about your collaboration with Darling Boutique.
We’ve been in a loving Instagram relationship for a while now. They reached out to me about doing something fun for their birthday event and I accepted, of course! I made a big bright beautiful flower arrangement for them and some cute little succulent favors for them to pass out to their favorite supporters. Next up, we’re going to create a pop-up spring flower shop, and plan some workshops!
Where do you go to be creative?
Whether it be in my studio space or right on the kitchen table, my home is my creative sanctuary.
What inspires your products and/or your process?
Everything! I’m inspired by people, stories, photographs, travel, even food! I try to incorporate non-traditional items into my designs to help tell a story. Sometimes I use edible elements in my floral designs, or interesting glass scraps in my terrariums. I think I continue to do what I do because of the people. They want to see what I can do and they believe in my work. I can’t really ask for much more than that!
When and why did you become an artisan? / How did you get into this business?
I would say I have always been a designer. I’ve dabbled in many mediums growing up, from painting to card making, jewelry and even edible arrangements. I’ve had many jobs and have been inspired by each of them in different ways but they always failed to keep me interested. I wanted to create! I started making floral & plant designs for family, friends, employers, and just for fun. Once people started asking me if I’d do small parties or if I sold my succulent designs and I decided to at least just start an Instagram page where I could document my creations. It sort of took off from there! I started spreading the word with friends & social media and in came dozens of orders for custom succulent designs, wedding inquiries, and so many other fun opportunities. Through this business, I continue to surpass my own creative and personal expectations while finding zero lack of inspiration in this blooming creative community that we call home. I don’t think that cville BLOOMS could have started in any other place in the world.
What are you working on right now?
I have actually been spending a lot of time in the office to prepare for the upcoming busy season. Meeting with brides, writing proposals, workshop planning, that sort of stuff. Along with some long-term business planning.
What piece of jewelry can you not leave the house without?
These things never come off: my late grandmother’s gold wedding band. It’s simple with a bit of sparkle. And also my staple studs from Elaine B. They’re just perfect.