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Darling is a curated boutique offering women’s consignment and handmade local artisan goods, with new arrivals every week.

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The Darling Blog

Welcome to The Darling Blog, a life and style blog by the owner of Darling Boutique, Linnea White. Darling is passionate about empowering women and inspiring strength through fashion to restore dignity and true beauty. Enjoy outfit inspiration and style tips, featured #darlingfinds, local collaborations, and so much more. Live the Darling lifestyle - an altogether beautiful life.

Filtering by Tag: darling new ownership

Watch: A Darling Film

Linnea White

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We are thrilled to announce our collaboration with Allie Merrill of M Squared Creative! Allie created a beautiful film about the new Darling - from the renovations and space to our vision and mission as the new owners of this beloved boutique. We are blessed to have worked with such a talented videographer, and love how she captured the spirit of Darling.

Meet the owners and find out more about Darling by watching the film!

[embed]https://vimeo.com/msqcreative/darlingboutique[/embed]

Darling / Charlottesville Boutique from M Squared Creative on Vimeo.

Darling is Getting a Makeover!

Linnea White

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Spring has sprung at Darling! Everything that's new has bravely surfaced - or is about to! It is with great joy and anticipation that we announce our upcoming renovations and Grand Reopening Party!

On March 2, we became the new owners of Darling. Over the past weeks, we've greatly enjoyed meeting regular consignors and new and returning customers. Seeing many familiar faces made our first days as the owners of Darling bright!

It is our goal to transform Darling into "our" boutique while maintaining the well-loved brand. We are currently working on minimal rebranding (new logo and color palette coming soon!), as well as collaborations with local artisans and brands with global impact missions.

It is our vision that each purchase made at Darling would have a local or global impact.

So don't worry - the consignment process isn't going anywhere! We are passionate about supporting local women AND global women. We look forward to expanding the business and implementing new ideas, and we'll be talking about a lot of that here on the blog.

We will be closing the store Monday, March 30 through Thursday, April 2nd.

During this time, we will be renovating and painting the space. These days will not count towards the consignment 90 day timeline. It will just be a momentary "time out" as we make changes to the interior space.

We are also happy to announce our Grand Reopening Party on Saturday, April 4th.

Stay tuned for an announcement with event details!

We are so thankful for the Darling community - for what's been and what's to come. We can't wait to open the doors again on Friday, April 3rd and welcome you into the new space!

xo, Megan & Linnea

Meet the New Owners: Linnea

Linnea White

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This week, we want to take a moment to introduce ourselves. Today and tomorrow, get to know the new owners of Darling Boutique! First up, Linnea White. You may know her from the style series Dressing Up with Darling. As the editor of Cville Niche, Linnea and former owner Elizabeth Steel launched the collaboration back in October 2013. Now, as the new co-owner of Darling, she's ready to take the Dressing Up series to new fashion blog heights.

Photo by Scott Tiernan

Hometown?

Born in Ithaca, NY. Formative childhood years in Manassas, VA. High school season of life in Virginia Beach, Virginia. Charlottesville, VA ever since 2006! Go Hoos!

Describe yourself in 5 syllables or less.

Serendipity ["I dwell in possibility." - Emily Dickinson]

Favorite item from Darling?

If I had to pick just one, I'd probably say the Michael Kors gold watch I snagged on Facebook the minute a picture went live. It was a hot item, and getting my dream watch practically new was a BIG deal. Now I can tell time! (Obviously, something I couldn't do without the watch.)

I've been a consigner and avid shopper at Darling since 2013. It's surreal to now be on the other side! But I'm so blessed with this opportunity, and can't wait to see where Megan and I take this well-loved community.

Shopping weakness?

Dresses. I will never think I have enough dresses. Dressed up with heels or dressed down with Converses, layered and worn from season to season, dresses are most definitely my weakness.

Name one go-to clothing item or accessory.

My J. Crew tan leather booties. I can't think of an outfit I haven't tried to wear them with and succeeded. They're comfy, cute, and super versatile. An investment I'm happy I made.

Stripes or polka dots?

Both! Maybe even together! I'm a big fan of pattern play, color combinations, and feminine shapes when it comes to fashion.

PERSONAL STYLE MANTRA.

Fashion is an expression of your heart.

Playing dress up and experimenting with different styles is all a part of how you learn to express yourself and develop a personal style. Take the time each morning to pray and reflect on your blessings, to give thanks, to look in the mirror and see yourself how God sees you. When you are restored from the inside out, your true beauty will shine through in everything you do, and in everything you wear.

If I gave you $10 to buy yourself a treat in Cville, how would you spend it?

I'd grab a dirty chai latte AND a waffle with Nutella at Milli Joe. All the things I love wrapped up in one pretty package - coffee, chocolate, and carbs. [Side note: I blame Megan for getting me hooked on dirty chai lattes, and I blame my sister for getting be hooked on Nutella after her time in Florence (back in 2000, guys, before it was even cool in the states). ]

Song(s) Currently On Repeat?

I have a few songs I've been drawn to the past months, including "Multiplied," by Needtobreathe, "Diamonds," by Johnnyswim, "No Longer Slaves," by Bethel Music, and anything off the new Lone Bellow album.

Currently Watching: TV/Netflix/Hulu. Go.

OBSESSED with Jane the Virgin right now. Not at all ashamed of that. It's a great show. Heartbroken that Parenthood ended. HEARTBROKEN. I binge watch Netflix like it's my part time job. Currently watching Gilmore Girls, House of Cards, and any period piece TV show or movie I can find (the English major in me can't help it). Anticipation is high for the return of Orange is the New Black.

You won a ticket to anywhere in the world. Where are you going and why?

Sweden. It's been my dream to travel to a country where my ancestors lived, to connect with my roots and see the world. I've never been across the Atlantic! It'd also be pretty nice to be in a country where people know how to pronounce my name (Linnea is a Swedish name). Maybe I'll even find the Swedish wild flower I'm named after! Dreams, ya'll.

Favorite quote?

"She is clothed with strength and dignity, and she laughs without fear of the future." Proverbs 31:25