Contact Us

Questions? Use this form to contact us.

We look forward to hearing from you!


Darling is a curated boutique offering women’s consignment and handmade local artisan goods, with new arrivals every week.


The Darling Blog

Welcome to The Darling Blog, a life and style blog by the owner of Darling Boutique, Linnea White. Darling is passionate about empowering women and inspiring strength through fashion to restore dignity and true beauty. Enjoy outfit inspiration and style tips, featured #darlingfinds, local collaborations, and so much more. Live the Darling lifestyle - an altogether beautiful life.

Filtering by Tag: sarah hatch

Platinum Hair: New Year, New Me

Linnea White

I've wanted to do this for a year. I've been baby-stepping my way towards it since June. I've been dreaming about going white, and I finally took the (first) step towards platinum hair last week in a daring Darling Makeover. Because #newyearnewme, or whatever.

And WOAH, is it different. I love it. I love how it has already begun to change my personal style choices, color choices, and makeup choices. I opted for a pastel hued look for this first reveal of the new color, playing with soft lavender and blue anchored by dark wash high-waisted jeans and simple lace up booties.

I'm not quite there yet. I still have some yellow tones in my hair I want OUT - solely cool hues, please. My white out hair inspiration has deep roots, a craving I must satiate (see this, this, this, this, this, this, and this - just for a start, because I'm obsessed). And I will not be stopped until I reach my white hair goals for that true Winter ice out. To be continued... the journey to white hair has begun!

Big smooches to my girl Sarah Hatch of At Last for being such a boss and always giving me the darling makeover I need. She's amazing, y'all. And I can't wait to be back in her chair again for more of this amazingness.

For tips on how to care for platinum hair, stay tuned! I'll be doing a round up of some great products out there for all the platinum babes. Blue shampoo is your best friend (but don't go overboard, like I did once - #whoops).

What do you think of the white/silver hair trend? 

Platinum Hair | Photo by Tristan Williams

On Linnea | Secondhand pieces: Loft tie neck blouse, XS, $18 / Lou & Grey sweater, XS, $26 / Sam Edelman booties, 9, $68 / Gap high rise jeans, 4, $22 // Locally made Pieces: Pan & Tea convertible bag, $53 / Kitsune’s Closet Noir Red Lipstick, $10

Styled & Modeled by Linnea White, Shop Owner // Photography by Tristan Williams

Shop these items and more at Darling Boutique, located on Charlottesville’s downtown mall!

Platinum Hair | Photo by Tristan Williams

Platinum Hair | Photo by Tristan Williams

Platinum Hair | Photo by Tristan Williams

Darling Makeover: The Blonde Bob

Linnea White


We're introducing a fun new series to the blog - Darling Makeover! First up, co-owner Linnea gets a blond bob (or lob) - a shorter, blonder style for Summer, in collaboration with At Last... A Hair Color Studio. Long time salon owner of At Last, Lori Trudgeon Wright, has developed a hair color program unlike any other salon in town, cultivating techniques, products, and stylists, like our darling Sarah Hatch, that are changing the (color) game.

In recent years, there is a resurgence of consumers seeking out effective, honest, long-lasting bath and body products sans the crap the industry tends to put in it - need we say more? We've seen the evidence of this desire for quality with our customers buying up the selection of 5-free bath and cosmetic products locally made by Kitsune's Closet available in the shop.

At Last salon uses quality hair care products and color lines so "you can feel confident that your hair will look shinier and feel amazing, have longer lasting color and overall healthier hair." The hair color product used on Linnea in this makeover, Eufora, utilizes Certified Organic Aloe along with nearly 75 different natural plant extracts and essential oils, promoting natural ingredients and environmentally friendly practices so you can feel good and look good about your locks.

Big thanks to Sarah Hatch, the stylist behind this darling cut and color, and the whole team over at At Last! Find out more about the color process and how to achieve this look in the Q&A below, and see more pictures of Linnea's new look!

Darling Makeover: Hair Color & Cut by Sarah Hatch, Stylist at At Last... A Hair Color Studio

darling makeover | the blonde bob

darling makeover | the blonde bob

darling makeover | the blonde bob

darling makeover | the blonde bob

darling makeover | the blonde bob

darling makeover | the blonde bob

darling makeover | the blonde bob

darling makeover | the blonde bob

at last logoQ&A with At Last: A Color Studio

What color line(s) do you use (at At Last)?

At Last: We have two main color lines that we currently use - Joico and Eufora. Joico is a color line that is intermixable to create many different shades and levels of color including permanent, demi, and semi coverage. Eufora has the same properties and it comes with both a no ammonia color line and a low ammonia color line. A low and no ammonia option for color is definitely something that clients are looking for in a color line more recently. With the option of a low or no ammonia color line you can feel confident that your hair will look shinier, feel amazing, longer lasting color, and overall healthier hair. No ammonia and low ammonia color do not disrupt the cuticle like other color lines so these results are possible.

What color technique did you use to achieve Linnea's look?

Sarah: I like to use a variety of different techniques to keep versatility when doing highlights or lowlights. Linnea's formula consisted of two different blondes with alternating slices, weaves, and balayage to create highs and lows while still maintaining and enhancing your overall blonde effect.

darling makeover | the blonde bob

What factors come into play when achieving blonde hair?

At Last: This is where science and art coincide. The artistic part is combined with the use of the color wheel and the desired look that the client is going for. The scientific/chemistry part of it is more complicated. In designing a formula for a client there are a few factors, such as their natural color, grey percentage, underlying pigment, porosity of the hair, previous color applied, and desired level of color.

What's your color process?

At Last: After finishing a full consultation and discussing options for the desired results, it is typically applying the color or highlights with a processing time from 20mins to 45mins depending on the formula, shampooing with a complimentary head massage, and a color locking conditioner.

Do you use a toner or root booster? What’s the difference?

At Last: It depends on what is needed with what has happened in the processing of the color. Toners are typically used to cancel or compliment the results of a highlight. They are based on the color wheel. (Example: if a client's hair pulled too much yellow and they want more of a beige or platinum blonde, we would then use a purple based toner to cancel the yellow out and so on.) Toners/Glazes can also be used to add shine on natural hair to add richness or cancel out unwanted tones from fading. They are a great add on service for someone who doesn't want to commit to color because they typically shampoo out around 8-10 weeks.

Root boosters/Base breaking is a different concept entirely. They are used when someone wants to shift their base color to create a softer shade at the root. (Example: a naturally dark blonde client (dirty blonde) with highlights doesn't like the difference between her natural base color and the highlights.) We would then apply the root booster/base break to shift the roots about a half a shade to blend more softly with the highlights.

What maintenance is required?

At Last: Hair grows at a rate of a half an inch a month, so depending on the clients desired look a highlight retouch can be required anywhere from 4 weeks to 12 weeks typically.

Is this look possible for anyone? Talk about the varying shades of blonde and what's achievable based on natural hair color.

Sarah: This look / technique is possible for anyone. I recommend staying within two to three shades lighter than their natural color so their color remains looking as natural as possible and low maintenance.

What daily maintenance do you suggest to keep blondes looking their best? What are some key products to use?

Sarah: For blondes I always recommend using a purple shampoo at least every three to four shampoos. Charlottesville water has a tendency to leave a residue that causes brassiness in blondes. The shampoo acts like a toners to cancel the undesired tonal values but just doesn't last as long.

What hair trends are you excited about this year (cuts, colors, etc.)?

Sarah: I am loving the freeness. There are a lot of the trends, and there is so much versatility with cuts and color. People are not afraid of trying new things. Women with curly or wavy hair are embracing it and really learning how to style and love their their natural texture. People with a more conservative look are adding fashion colors. And people with long hair are shaving designs into the back and sides of their heads. I love that people are embracing fun new ideas.

Book your own appointment at At Last... A Hair Color Studio today! Call (434) 295-6633.

A Movie Makeover | Our Darlings

Linnea White


Last week, our lucky Darling Movie Makeover Giveaway winner was styled and pampered for a night at The Virginia Film Festival's Opening Night Gala at The Jefferson Theater. What a night! Renata Germino, a teacher with the City Schools and proud mother, stunned in her Alice and Olivia black dress, accessorized with shoes and earrings from Darling Boutique. Sarah Hatch brought out Renata's natural beauty, complimenting her already gorgeous self with classic, glamorous hair and makeup for the evening.

Thank you, Renata, for being a wonderful, gracious winner! We were honored to style you and celebrate! And thank you to The Virginia Film Festival for this fun partnership. Styled photos taken inside The Paramount Theater.

Styled by Linnea White/ Photography by Megan Tiernan / Hair and Make-up by Sarah Hatch

Photo by Megan Tiernan

Photo by Megan Tiernan

Photo by Megan Tiernan

Photo by Megan Tiernan

Photo by Megan Tiernan

Photo by Megan Tiernan

Photo by Megan Tiernan

Thank you, Sarah Hatch, for the incredible makeover for our winner!

Photo by Megan Tiernan

Sarah Hatch | Our Darlings

Linnea White

She makes us beautiful, that's what she does! We recently worked with Sarah Hatch, local hairstylist and makeup artist, for our Darling on the Trail photo shoot at King Family Vineyards. She met us bright and early at the shop to style our four models. She's a master at her trade (seriously, ask her all the questions when you're sitting in her chair), and her spunk makes each collaboration a joy. Stay tuned for a collaboration in a few weeks with Sarah for the Virginia Film Festival! We are so excited to partner with this amazing local lady, our newest darling. Meet her in the Q&A below!

Photo by Megan TiernanQ&A with Sarah Hatch

Tell us a little about yourself. Where are you from? If not the Charlottesville area, what brought you here?

Originally from CT and moved around in NC & SC in my 20's & wanted to find a more central place to call home.

Describe what you do in town.

I am a master hairstylist and makeup artist at At Last in Charlottesville.

How did you get into the hair and makeup/cosmetology business?

It started a long time ago experimenting with friends and family for special occasions and developed into my passion shortly after. I always loved seeing the transformation with just a little makeup or a hair change.

I like being able to help people feel their best.

It's story time. Talk about your collaboration with Darling Boutique.

I love collaborating with the ladies of Darling. The ladies' ideas are so inspiring and creative that I end up being able to develop my own creative ideas off of theirs.

How do you stay on top of the latest techniques and trends in your trade?

Classes classes classes! I also love watching the other talented people I work with. I am always learning.

What inspires you? Where do you go to be creative?

I base a lot of my creative decisions on seasons and textures of what's around. And, of course, shopping lol. I love to play around with different styles, but I also try to not fall victim to trendy options. I have to say I feel the most creative at the salon.

What are some Fall/Winter hair and makeup trends/products/styles our darlings should know about? Suggested makeup products, skin care routine to follow for the changing weather, or hair styling tips for the new (colder) season?

I'm loving the fall colors right now - coppers, golds, and reds are really popular at the moment, and warmer tones of browns. Things I'd recommend for fall would be a good moisturizer. I love eminence chamomile moisturizer/hydrating shampoo and conditioner (sulfate free, of course), Eufora nourish shampoo & conditioner. To battle flyaways due to static and drier air, using a dry oil like Brazilian Blowouts dry oil is great and not greasy and a little goes a long way.

What item of makeup can you not leave the house without?


What's your go-to hairstyle?

For myself a top knot, for sure.

Any products you swear by?

I love Eufora texture spray, and for an amazing blowout, I love Brazilian Blowout smoothing serum.

How can someone book your services?

You can contact At Last at 434-295-6633.

Any exciting projects/collaborations coming up?

I'm looking forward to working with Darling soon for the VA film festival, and winter photo shoots with local photographers.