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Darling is a curated boutique offering women’s consignment and handmade local artisan goods, with new arrivals every week.


The Darling Blog

Welcome to The Darling Blog, a life and style blog by the owner of Darling Boutique, Linnea White. Darling is passionate about empowering women and inspiring strength through fashion to restore dignity and true beauty. Enjoy outfit inspiration and style tips, featured #darlingfinds, local collaborations, and so much more. Live the Darling lifestyle - an altogether beautiful life.

Filtering by Tag: small business owner

Shop Girl Style: Evolving Style & Rotating Closet

Linnea White

When you get an amazing jacket for $4, your life changes forever. Okay, maybe not your WHOLE life, but for that moment, you're pretty proud of yourself. At least if you're a consignment shopper like this shop girl. Since becoming the owner of a consignment shop, my personal style has evolved - constantly and cyclically. My combined passion for sustainable fashion and affordable style breeds a healthy (I think) obsession with an evolving style & rotating closet kinda life.

Over the past year alone, my personal style has evolved, transformed, and, almost weekly, rotated. I dress by mood most days, and I go through phases with certain colors, silhouettes, or clothing items. I've also had a considerable body transformation over the past two years that's allowed me to really sweep my closet of ill-fitting garments I no longer want to wear or can't wear anymore.

Through my style evolution, one thing is a constant - and that's comfort. I have to be comfortable at the shop, working long 8-10 hour days, and on my feet most of the time. That's where my Lotta's come in. This ain't no sponsored post. This is the real deal love for an item of clothing that changed your life, and that's my clogs. Two years ago when I bought the store, I bought two pairs of Lotta clogs, and they have been my staple shop girl shoe. Who knew a wooden clog could be so comfortable?!

But comfort doesn't mean sacrificing style, and I swear my hair transformation this year has emboldened me to be more eclectic than I think I've ever been. Learning to be smart with proportions and color palettes, textures and patterns, has been an adventure for me. And I hope to keep improving and learning so I can become the stylist I dream of being not just for myself, but for all the darlings out there.

Evolving Style & Rotating Closet | Photo by Tristan Williams

On Linnea | Darling Finds: Anthropologie midi skirt / Mock neck crop top // From Linnea’s Closet: Lotta from Stockholm clogs / Fringe kimono style jacket ($4, from Plato's Closet!!!) / Thrifted aztec necklace / Elaine B Jewelry rings & earrings / Judith Bright stacking rings

Photography by Tristan Williams

Evolving Style & Rotating Closet | Photo by Tristan Williams

Evolving Style Rotating Closet | Photo by Tristan Williams

Evolving Style Rotating Closet | Photo by Tristan Williams

Evolving Style Rotating Closet | Photo by Tristan Williams

Evolving Style Rotating Closet | Photo by Tristan Williams

Evolving Style Rotating Closet | Photo by Tristan Williams

Shop Girl Spring Style: Weekend Vibes

Linnea White

Last time we talked about my shop girl style, it was Winter and I was rocking my favorite cat sweater. Now that Spring is upon us, it was time for another installment of Shop Girl Style, featuring some Spring style trends and recent weekend vibes.

This past weekend, we had a Block Party on 1st Street right outside the shop, with live music, a food truck, and a pop up with our favorite local plant lady, Della of cville BLOOMS. I wore this cactus print blouse specifically for Della, knowing she would have little baby cacti and succulents for sale. I'm slightly obsessed with the pattern of this top, cuz it's so freaking fab. And I have to say, this off-the-shoulder trend sure is a lot more functional when there are arm holes separate from the chest, so every time you raise your arms you aren't loosing the whole, you know, off-the-shoulder thing.

This Spring outfit was actually inspired by a recent Spring Style Trends Dressing Up with Darling photo shoot, featuring the off-the-shoulder and wide leg jeans trends in a fun weekend combo. This version was a fun white-washed look that can be worn from Spring into Summer for an easy weekend vibe. Sunglasses required.

P.S. I chopped my hair last week! And got the color touched up. I'm so in love with everything my girl Sarah Hatch does! Schedule an appointment with her today!

Shop Girl Spring Style | Photo by Tristan Williams

On Linnea (left) | Darling Finds: Pan&Tea necklace / Dinosaur Toes squiggle ring / Twiggy sunglasses / Artisan Tesoro Avarca leather shoes // From Linnea's Closet: Levi's wide leg jeans / Walter Baker off-the-shoulder blouse / Elaine B Jewelry bangles & rings & earrings / Judith Bright stacking rings

Photography by Tristan Williams

Pictured Right: Meet new Darling Intern, Savannah, & find out more about her shop girl style later this week!

Shop Girl Spring Style | Photo by Tristan Williams

Shop Girl Spring Style | Photo by Tristan Williams

Shop Girl Spring Style | Photo by Tristan Williams

Shop Girl Spring Style | Photo by Tristan Williams

A few more shots from the 1st Street Block Party this Sunday in Downtown Charlottesville!

Shop Girl Thoughts: Remember Why You Started

Linnea White

Today marks two years since I entered into this shop owner journey. What an incredible two years it has been! I recently had a Mufasa moment (it's a thing) with that booming voice calling out to me from the heavens, "Remember... Remember why you started."

Remember Why You Started

I guess it's safe to say it all started when I was a little girl who loved her "puh-rse." I have been told I would have a fit if we left the house and I didn't have my bag with me, thus being dubbed the "bag lady" from a very young age. Couple that with growing up in the ballet world (costume rooms are heart eyes for me) and with a big sister that I enjoyed stealing clothes and makeup from at a very young age, and you have the makings of a fashionista.

Skip ahead to my post-college years (because, Lord knows, besides being the Fashion Editor for V Magazine for a while, my personal style wasn't much back then) and you will find a Linnea who began to understand 'style personality' and embraced a confident expression of self through fashion. My fashion journey runs alongside my heart journey, and how the Lord has restored me from the inside-out. I firmly believe style is an expression of your heart, and how you carry yourself, speak about yourself, and treat yourself is innate to your spiritual health.

In the past few years, I started to explore and refine my inner stylist through blogging, first with a Dressing Up series on Cville Niche and then to Darling two years ago when I became the co-owner. And I grew to love styling outfits, not just for me, but for other gals (and guys) as well. I remember making the decision to buy the shop with Megan, terrified and excited at the same time, and one bit of advise my dad had for me as I prayed and moved forward in this life-changing step of faith:

"How does your heart feel?" - Dad

"My heart is filled with peace - peace that I can't comprehend. Peace that I know this is what I'm supposed to do. It's my head that's spinning thinking about it all." - Me

"Good. I would be worried if it was the other way around. That peace in your heart is from the Lord, and when you're making a decision, listen for that peace. He'll quiet the noise in your head, He'll take care of all those details." - Dad

Listen for the peace. That's what I did. And that's what I remind myself of again and again in this shop owner life - especially when making decisions. And I remember...

I remember the words of affirmation, the prophetic words of this calling on my life, the words of wisdom and advise. I remember the excitement, the adventure, the childlike joy, the hope. I remember the fear, the doubts, the unknowns, the mistakes, the anxiety. But most of all, I remember why I started, why I bought the store two years ago with Megan, why I bought the store from Megan to become the sole owner last August, why I am doing what I am doing: Because it is what God created me to do. Because it is my calling. Because I am here to steward this little shop, to love on women of all ages, to shine a Light, to spread kindness, to create beauty, to style sweet outfits, to build community, to encourage and inspire true beauty, strength, and dignity through fashion.

This two year anniversary is bittersweet, knowing I'm celebrating it as the sole owner this year, but also knowing I'm partnering with the God Almighty, who has brought me to this very place, this very moment.Remember Why You Started Graphic

Thank You

Most importantly, on this anniversary, I want to emphasize how THANKFUL I am for everyone who has supported me throughout this journey. I owe infinite thanks to my parents (Hi, Mom and Dad!), who endlessly pray, encourage, advise, and give from after (VA Beach ain't that far). That goes to all my family - thank you. My mom has even played shop girl with me several times this past year as I transitioned into sole ownership. I also owe many thanks to my boyfriend for being a constant sounding board for my many venting sessions, cranky attitude and many mood swings, and putting food on the table when I work ridiculously long days (every day). And, of course, to the gal who walked into this adventure with me two years ago, Megan Tiernan, for her grace and drive to see the shop succeed, thank you. (Megan is now killing it in nursing school full time since last August, y'all!)

To all the dear friends, Darling customers and consignors, and complete strangers who have encouraged me these past two years - THANK YOU. I am reminded daily of this gift - the gift of running of shop. It's not a vocation I take lightly, and it is certainly something I am deeply humbled to call myself - Shop Owner.

And I certainly can't forget to shout out the amazingly talented photographer behind the images you see on the blog and social media these days, Mr. Tristan Williams. I love working with you! #blessed

Stay Anchored

All I can say about 2017 so far is this: Stay Anchored.

This year so far has been trying, challenging, and foundational. From sewage explosions and Winter sale woes to sickness (stupid Noro virus) and anxiety, being the sole owner of a small business can be incredibly isolating and indescribably exhausting. What keeps me going? What gives me hope and energy each day? What anchors me in the storms?

Christ. When the words inside my head and the words of the world spin around me, I read His Word. When my heart cries out in frustration, anger, sadness, I praise Him. When my weary spirit is depleted and I'm riddled with anxiety, I rest in Him.

Stay anchored in Hope. Stay anchored in Community. Stay anchored in Love. Stay anchored in Truth. Feel the weight. Dive deeper. Though waves crash overhead, and the stormy winds rage, in the depths you will find true Rest, Safety, Love. Courage is founded in the depths, and tested in the waves.

And remember. Remember the good, the bad, the beautiful, the ugly. Remember it all. Cherish it all. It's all a part of the journey, and He takes brokenness aside and turns it into something beautiful.

So, here's to two years, and many more! Whatever comes, whatever is next this year and onward, I give thanks for this shop, for this blog, for this journey.

Photo by Sam Kempf